I’m a lifelong creative with 25+ years of experience in graphic design and art direction. Over the past few years, I have expanded that work into marketing, content creation, and creative strategy. I’ve built my career around finding the right way to bring ideas to life—whether that means developing a visual identity, shaping a campaign, refining a message, or figuring out how all the pieces of a project fit together.

I’m equally comfortable working independently or as part of a team, and I’ve worn a lot of hats along the way: designer, art director, creative director, copywriter, editor, photographer, production artist, and the person who quietly makes sure everything gets where it needs to go. That range has taught me to see both the creative details and the bigger picture; to adapt quickly when the project—or the client—needs something different.

My approach is thoughtful, collaborative, and rooted in simplicity. I have a deep respect for typography and good design, but I’m equally interested in the thinking behind it: what are we trying to say, who are we trying to reach, and what will make the idea actually work? I love the moment when all those pieces come together, and something just feels right.

Much of what I know has been learned through experience—working alongside talented people, asking questions, figuring things out, and staying curious. From print shops and design studios to agencies and independent consulting, each chapter has added another layer to how I think and work.

These days, I’m especially interested in the intersection of creativity, strategy, content, and AI—and in what happens when experience meets curiosity and a willingness to rethink how things have always been done. After 25+ years, I’m still learning, still making, and still looking for what’s next.

In the words of Rick Valicenti, “Sometimes, love forces people to become graphic designers.” In my case, I couldn’t agree more. Even in times of frustration, I’ve come to realize that it’s usually the environment and not the profession that needs changing because I cannot imagine doing anything else. Graphic design has taken me from Omaha to San Francisco to Kansas City to Raleigh to… wherever the wind—and passion—might take me next. You’ve gotta love a mobile profession like design!